top of page
Portfolio | Design works - UIUX and Visual stories
If you read this, you will gain confidence in our upcoming collaboration.
As a designer, I’ve had the privilege of working across a wide spectrum of projects, from sleek B2B graphics to bold B2C visuals. Think of me as a design detective—asking both simple and tough questions to uncover the project’s core message.
Business consultants often call me a magician—not just for my disappearing coffee trick! They see their ideas transformed into compelling visuals that truly resonate.
With deep expertise in product design, UI/UX, and HCI, I specialize in creating intuitive and impactful designs that put users first. My experience in product design spans everything from functional tools to consumer-facing apps, ensuring seamless user journeys and elevated experiences. Whether designing a product interface or crafting visual storytelling, I combine my understanding of color theory, typography, and human-centered design principles to create meaningful designs.
Check out some exciting works I’m thrilled to share!
Fine Arts
My journey in the world of fine arts has been the foundation of everything I create today. With a deep appreciation for traditional mediums, my work explores the nuances of form, color, and expression. Whether through painting, drawing, or sculpture, fine arts has always been my way of interpreting the world—capturing emotion, culture, and the beauty of the human experience. This section reflects my continued love for experimentation and pushing the boundaries of artistic expression.
Character Design
Characters are where imagination meets personality. Over time, I’ve sketched and shaped all kinds of beings—quirky, emotional, bold, and quiet. These characters often emerge from random thoughts, stories I love, or just a face that catches my eye. Some are rooted in Indian contexts, others purely fantastical. Designing characters lets me explore identities, emotions, and storytelling in their rawest form. It’s one of the most fun (and challenging) parts of what I do.
Megan & Kaiser - Emailer Design
For Megan & Kaiser, I designed emailers promoting their intimate wear brands, Lush and Bare, which focus on inclusivity and comfort for women of all body types. These brands redefine beauty standards by featuring real, diverse women in their campaigns—not glamorized or idealized, but represented with honesty and respect.
The messaging and visuals normalize body diversity without overcompensating or turning it into a trend. This thoughtful approach required me to shift my own perspective and deeply consider how design can support body positivity in a genuine way.
The products themselves—bras, panties, and intimate wear—emphasize comfort, great fit, and quality materials. Through this project, I aimed to match that emotional honesty in the visuals and tone of the emailers, crafting communication that feels as natural and empowering as the brand itself.
The messaging and visuals normalize body diversity without overcompensating or turning it into a trend. This thoughtful approach required me to shift my own perspective and deeply consider how design can support body positivity in a genuine way.
The products themselves—bras, panties, and intimate wear—emphasize comfort, great fit, and quality materials. Through this project, I aimed to match that emotional honesty in the visuals and tone of the emailers, crafting communication that feels as natural and empowering as the brand itself.
EBook as a Webinar takeaway
Introducing a project from SoGoSurvey (Now Sogolytics), an experience management company based in Herndon, US. With a client base predominantly made up of credit unions, the company has focused on creating nurturing content to educate potential clients. Their project, an Ebook, delves into the topic of increasing customer loyalty, and I was proud to assist them in this endeavor.
Digital Sketches
Before stepping into the world of design, I came from a fine arts background—and that instinct to draw has never left. This collection is a glimpse into the countless hours I've spent scribbling on my tablet. From Indian culture and nature to human emotions, love, comics, and cartoons, my sketches are where my heart truly lives. It's my way of storytelling—raw, playful, and deeply personal. Sketching has always been my first love, and it always will be.
Marketing Communication Design – Assessment Project
As part of an assessment project for Merkle Science—a company specializing in blockchain analytics and crypto compliance—I designed marketing communication materials tailored to their brand and industry.
To ensure my designs were both visually compelling and technically accurate, I conducted in-depth research into the crypto and blockchain space. This included learning relevant tech concepts and understanding how Merkle Science positions itself within the crypto ecosystem.
My goal was to create clear, engaging communication that could effectively speak to both technical and non-technical audiences, while aligning with the company’s credibility and innovative edge in the industry.
To ensure my designs were both visually compelling and technically accurate, I conducted in-depth research into the crypto and blockchain space. This included learning relevant tech concepts and understanding how Merkle Science positions itself within the crypto ecosystem.
My goal was to create clear, engaging communication that could effectively speak to both technical and non-technical audiences, while aligning with the company’s credibility and innovative edge in the industry.
LMS Tool UI/UX Design – Learning Platform for Tech Employees
As part of a design assessment for a company, I created the UI/UX for a Learning Management System (LMS) tailored specifically for tech employees, including software developers. Although this was not a paid project, I treated it with the same professionalism and depth as a client engagement.
The LMS was built to support interactive learning, featuring video modules, quizzes, assignments, and real-time reactions to foster engagement. Understanding the audience—tech-savvy professionals—I designed a clean, efficient interface that respects their need for clarity and speed.
To give the platform personality and approachability, I also designed a custom mascot with a modern, tech-savvy look. The visual identity centered around a blue color palette, chosen to reflect trust, intelligence, and focus—qualities that resonate well in a technical and professional environment.
The LMS was built to support interactive learning, featuring video modules, quizzes, assignments, and real-time reactions to foster engagement. Understanding the audience—tech-savvy professionals—I designed a clean, efficient interface that respects their need for clarity and speed.
To give the platform personality and approachability, I also designed a custom mascot with a modern, tech-savvy look. The visual identity centered around a blue color palette, chosen to reflect trust, intelligence, and focus—qualities that resonate well in a technical and professional environment.
VectorFLOW—Product and communication design
At Vector Consulting Group, I was integral to the design and development of VectorFLOW, a sophisticated inventory management tool designed for enterprises with revenues exceeding $120 million. VectorFLOW enables distribution stakeholders to gain real-time visibility into inventory at every level, ensuring optimal ordering and avoiding both shortages and excess stock.
Design Process
The design process was a collaborative and iterative effort, driven by a deep understanding of user environments and business needs:
User Research: We partnered closely with consultants to gain a nuanced understanding of the user environments across different industries. This helped us identify key challenges and tailor solutions to meet the specific requirements of various operational contexts.
Contextual Adaptation: The app required nuanced tweaks for different environments, ensuring functionality and usability remained seamless regardless of the industry or operational scale.
UI/UX Design: I collaborated with UI designers and UX writers to craft a clean, intuitive interface that prioritized clarity and functionality. The designs balanced complex workflows with simple navigation to empower users across roles and expertise levels.
Testing and Iteration: Designs were tested in real-world scenarios, and feedback from stakeholders was integrated to refine the product and address emerging needs effectively.
Beyond the Tool
In addition to designing the user journey, I was actively involved in creating:
Marketing Content: Developed compelling visuals and content to demonstrate the tool’s value to potential clients and stakeholders.
Client Communication: Designed materials to simplify complex data insights and support consultants during client presentations and discussions.
Design Process
The design process was a collaborative and iterative effort, driven by a deep understanding of user environments and business needs:
User Research: We partnered closely with consultants to gain a nuanced understanding of the user environments across different industries. This helped us identify key challenges and tailor solutions to meet the specific requirements of various operational contexts.
Contextual Adaptation: The app required nuanced tweaks for different environments, ensuring functionality and usability remained seamless regardless of the industry or operational scale.
UI/UX Design: I collaborated with UI designers and UX writers to craft a clean, intuitive interface that prioritized clarity and functionality. The designs balanced complex workflows with simple navigation to empower users across roles and expertise levels.
Testing and Iteration: Designs were tested in real-world scenarios, and feedback from stakeholders was integrated to refine the product and address emerging needs effectively.
Beyond the Tool
In addition to designing the user journey, I was actively involved in creating:
Marketing Content: Developed compelling visuals and content to demonstrate the tool’s value to potential clients and stakeholders.
Client Communication: Designed materials to simplify complex data insights and support consultants during client presentations and discussions.
Voiro Genie Blog Visuals
Voiro is a platform that enables marketers to effectively manage and optimize their ads. As part of their launch of Genie, an advanced AI model designed to revolutionize ad management, I contributed by designing blog infographics. My goal was to ensure that the product stood out visually while making complex features easy to understand. I created clear, explanatory visuals that helped convey the unique value of Genie, making it more accessible for marketers and enhancing their engagement with the product.
Straub
This project for Straub revitalizes an established brand, reintroducing it to the market with a fresh approach that merges durability with fashion-forward design. Straub has always been known for its rugged, adventure-ready products, but this relaunch brings an exciting twist: a stylish edge that redefines what adventure gear can be. The campaign, showcased through five strategically placed standees in a popular shopping mall, emphasizes Straub’s unique philosophy—products that are as fashionable as they are durable. Each standee captures a facet of Straub’s commitment to quality, innovation, and style, creating an engaging visual narrative for shoppers. The goal of this relaunch is to elevate Straub in the adventure segment, appealing to both outdoor enthusiasts and style-conscious consumers looking for gear that performs and looks great. This campaign repositions Straub as the go-to brand for those who demand both functionality and flair in their adventure gear.
Jashn Pearls
This branding project celebrates the essence of Hyderabad’s renowned pearl jewelry, merging timeless elegance with the city’s cultural legacy. The campaign was crafted to embody the brand's philosophy: to honor tradition while bringing it gracefully into the present. The focus was on creating a narrative that positioned pearls not merely as jewelry but as symbols of heritage, beauty, and enduring quality. Each element of the campaign—visuals, messaging, and design—was curated to reflect the brand's commitment to authenticity and artisanal craftsmanship. Through a tagline that bridged culture and luxury, the branding captures a sense of place and pride, inviting customers to experience a legacy of refinement that has been carefully crafted, polished, and perfected across generations. This project seeks to make every interaction with the brand a reminder of its dedication to heritage and timeless style.
Google Ads Designs
I understand the audience before designing Google Ads for various brands. I create mock-ups before developing the final designs to ensure effectiveness and engagement.
VectorFLOW Brandbook
Introducing VectorFLOW Brandbook, a recent project focused on the design of brand guidelines for the innovative software tool, VectorFLOW by Vector Consulting Group. This tool facilitates distribution and supply chain operations, effectively allowing users to keep track of inventory with ease. Learn more about how this top-rated tool is revolutionizing the industry.
Social Media Visuals for Scalar Consulting
These social media posts for Scalar Consulting Group, a parody company, focus on delivering impactful insights related to management. Scalar aims to critically analyze best practices in management consulting while establishing itself as a global player in the industry. The goal is to engage audiences with thought-provoking content that informs and inspires.
A pharmaceutical odyssey - Vision report
A pharmaceutical odyssey is a project by Vector Consulting Group aimed at providing an in-depth analysis of the US pharmaceutical market and its impact on India's pharma growth. This report offers a comprehensive overview of the opportunities and challenges in the industry, including the effects of patent expires, price erosion, and drug shortages on drug launches and market dynamics.
Mahindra GPTW Celebration Campaign
Mahindra, one of India's leading companies, was recently recognized as the #2 "Great Place To Work" in 2021. As part of the Mahindra GPTW Celebration Campaign, I designed impactful visual content for their social media platforms and websites, aiding their efforts to showcase the company's credentials to potential employees and talent.
SoGoSurvey Homepage
This webpage design was created as a trial project to explore key design concepts such as proximity, typography, and fundamental web design principles. I also aimed to showcase my illustration skills. The design is centered around SogoSurvey, a tool developed by a U.S.-based company for creating and publishing surveys.
Presentation Deck slides design
These slides showcase my ability to creatively arrange data in visually engaging ways, effectively employing the principles of visual storytelling. By using innovative design elements, I ensure that my presentations capture the audience's attention and enhance their understanding of the material.
I have created templates for companies, and trained Consultants, Business Development Executives, etc. for using them effectively for supercool slide designs.
I have created templates for companies, and trained Consultants, Business Development Executives, etc. for using them effectively for supercool slide designs.
Scientific Systems Thinking Research Document
The Scientific Systems Thinking Research Document is a project developed by Vector Consulting Group, a prominent management consulting company operating in Asia, the Middle East, and the United States. This document showcases the company's shift from Theory of Constraints to Scientific Systems Thinking to address industry challenges and improve client profitability. The project highlights the company's innovative approach to problem-solving and its commitment to staying at the forefront of management consulting.
The Merchandising Grid - Research Document
The Merchandising Grid Research Document is a project developed by Vector Consulting Group, a prominent management consulting company with a strong presence in Asian countries, the USA, and the Middle East. The project aims to revolutionize distribution and supply chain management within the fashion retail industry, positioning the company as a thought leader in the consulting world. The research document provides valuable insights and ideas on how fashion retailers should arrange their merchandise for optimal sales and customer satisfaction.
Social Media Posts for SoGoSurvey (Now Sogolytics)
SoGoSurvey, now Sogolytics, is a Herndon, US based experience management company that offers a range of products including freemium, premium, and enterprise solutions. As part of their marketing communications, I worked on designing engaging ebooks, social media posts, and visual storytelling targeted towards a B2B audience. Additionally, I was involved in creating web assets to showcase the company's offerings.
Vector Home Page
A home page for the website of Vector Consulting Group, a leading management consulting company, Vector Consulting Group. I aimed to showcase their dynamic and thought-provoking work, as well as their status as a thought leader in the industry. With offices in Asia, Middle East, Africa and the US, Vector Consulting Group has multiple interesting stories to share, all of which are now prominently featured on their website.
Just-In-Time or Just Not There? | Research Document
Just-In-Time or Just Not There? | Research Document is a recent project by Vector Consulting Group, focusing on the concept of Just in Time (JIT) in supply chain management. The project delves into the effectiveness of JIT in ensuring timely availability of products within a supply chain. Through insightful opinions and research surveys, the project offers valuable insights into the concept and its impact on businesses. I had the opportunity to contribute to the project by ideating and designing the visuals for the document.
Pitch Deck for IAAS
Introducing our recent project, the Pitch Deck for IAAS. IAAS is a company that aspires to become a global leader in the elevator segment, utilizing advanced technology and a strong distribution plan. This project highlights IAAS's innovative strategies and vision for the future of the industry.
bottom of page