Straub

This project for Straub revitalizes an established brand, reintroducing it to the market with a fresh approach that merges durability with fashion-forward design. Straub has always been known for its rugged, adventure-ready products, but this relaunch brings an exciting twist: a stylish edge that redefines what adventure gear can be. The campaign, showcased through five strategically placed standees in a popular shopping mall, emphasizes Straub’s unique philosophy—products that are as fashionable as they are durable. Each standee captures a facet of Straub’s commitment to quality, innovation, and style, creating an engaging visual narrative for shoppers. The goal of this relaunch is to elevate Straub in the adventure segment, appealing to both outdoor enthusiasts and style-conscious consumers looking for gear that performs and looks great. This campaign repositions Straub as the go-to brand for those who demand both functionality and flair in their adventure gear.